STANDS FOR SPORT
Brand, Campaign, Creative
Built for athletes who play with passion.
Project
Client: DonJoy Performance
Role: Creative Director
DonJoy Performance needed a campaign to build upon their brand promise of delivering technically advanced sports medicine products that keep athletes in the game and help them heal faster.
Creative
We defined a new campaign message to convey passion and dedication to core athletes and sports. We blended stop motion imagery and biomechanic inspired graphics to demonstrate our deep knowledge of motion in sports and our expertise in technology.